We've always believed that true luxury lies in the detail. From creating unique journeys to planning unforgettable experiences, this philosophy has been at the heart of everything we do for over three decades. But when it came time to refresh our brand, we knew it was about more than a new look-it was about ensuring we continue to meet the needs of today's luxury traveller.
Where did we begin? With the people who know us best: our incredible team, our loyal customers, and our trusted suppliers and partners.
Guided By the Heart of Our Brand
To guide us, we first turned to our staff-the passionate people who work tirelessly to make every journey extraordinary. We asked them to share their thoughts on what Elegant Resorts stands for and where we could go next. Their insights were inspiring and really highlighted the pride in our attentiveness, creativity, and genuine care being at the core of everything we do.
Next, we listened to the people who matter most-our customers. Many of you generously gave your time to share what luxury travel means to you today, and how we could shape Elegant Resorts to continue being your trusted travel company. Your feedback was invaluable and confirmed what we've always believed: personalisation and care make all the difference.
And of course, we spoke to our valued suppliers and partners-the people who help us make every journey extraordinary. Their expertise, collaboration, and understanding of our clients' needs gave us invaluable perspective, helping us ensure that Elegant Resorts continues to lead the way in luxury travel.
A Fresh New Look, Rooted in Who We Are
With all this insight, we set out to create a refreshed identity that celebrates our heritage while embracing the future. One of the most noticeable changes is our new colour palette. We introduced 'Mango'-a warm, vibrant shade that feels distinctive in our industry while paying subtle homage to our Caribbean roots, a destination that has always been close to our heart.
But it's not just about colour. To reflect our belief - that details matter - we've introduced thoughtful design touches that bring the brand to life. You'll notice our 'lines of focus' - subtle, elegant elements that draw attention to the small yet important details within images and videos. And to add another layer of sophistication, we've developed a set of patterns inspired by luxury fashion. Used sparingly, they add a seamless, refined feel that elevates everything we do.
![Close up view of ripples in white sand]()
Elegant Sand Brand Inspiration
![Diced mango on a plate]()
Elegant Mango Brand Inspiration
These design elements aren't just aesthetic-they're an expression of our ethos. They're a reminder that when every detail is considered, the overall experience becomes something truly exceptional.
Looking Ahead
This has been an incredibly rewarding journey for all of us at Elegant Resorts. It's allowed us to celebrate where we've come from and embrace where we're going. Luxury travel is always evolving, and we're excited to continue crafting journeys that inspire, delight, and leave lasting memories.
To everyone who has been part of this process-our incredible staff and our wonderful customers-thank you. Your time, insights, and passion for travel have been invaluable in shaping our future.
We're proud to share this new chapter with you, where luxury is crafted in the detail-just as it always has been-and designed to go beyond expectations.
Luxury travel, it's in the detail.
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